9/365 Intro To Design Basics

The content of the Design Basics Index (on which I am focusing much of my Design 365 for 2011) has been organized according to the Three C's of Design.

1. Composition
How the components of a design are visually combined and arranged. Composition considers the principles of Placement, Grouping, Alignment, Visual Flow and the Divisions of Space of a given layout.

2. Components
The visual elements of a design, including Photos, Illustrations, Icons, Typography, Linework, Decoration, Borders and Backgrounds (among many others).

3. Concept
Abstract elements of a design, such as Theme, Connotation, Message and Style. These intangible ingredients of design are critical to its visual presentation and delivery of message.

When design is successful, Composition, Composition and Components are each present and working in unison around a properly identified audience and purpose.

"Effective placement and divisions of space provide the underlying grammar of a potent visual vocabulary." -Jim Krause

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Exercises from January through the first half of May will cover the Principles of Composition. On weeks when the exercises do not provide enough applicable content for the week, I will supplement the extra days with free design.


Schedule:
Sunday: Scope and Focus--Explanation of this week's design principle
Monday: Single Point/Object Placement Source
Tuesday: Double Point/Object Placement Source
Wednesday: Triple Point/Object Placement Source
Thursday: Combination Point/Object Placement (Mon-Thurs Images)
Friday: Designer's Eye--Found examples of design principle
Saturday: Design Shabbatical--Rest Day
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Design Basics Index
Jim Krause
HOW Design Books
Cincinatti, Ohio
http://www.howdesign.com/